Wednesday, 30 January 2013
I Like: Work for Money, Design for Love
It has now been 2 and a half year since I graduated from Camberwell College of Arts and I remember the stress, what do I do now? I did not study to become a Doctor, a nurse or a teacher, I went for a ego trip and my dream instead, to use what I felt was my biggest asset, my creativity, and turn it into my profession.
Yes, I decided to put myself heavily in debt and try to make a living out of drawing and knew that once I graduated I would not be guaranteed a job just because I had a degree, no, I would get a job depending on if the client liked my drawing style and visual language or not.
Quite a tuff deal.
And while College and University courses are great for development, learning who you are and how you work, learning skills and getting a portfolio together there is seldom any talk about how to actually survive once you enter the real world. You might practice writing a cv and discuss what your niche is, but is it enough to send a cv around to get work today?
How do you actually approach clients and get work and how do you charge for your work? How do you brand and promote yourself ? And what about legal matters, moral and integrity issues and copyright?
I have survived for 2 and a half years now (yeay, it's worth a little celebration!) so I most have been doing some things right but now I found a very good book, "Work for Money, Design For Love" by David Airey, that discuss all these matters and that I had to share with you.
It is written in a very straight forward and honest way which almost makes it feel as if you are having a cup of tea with the author while he tells you about his own experiences and what he has learned from his years as a freelance designer and what others in the same industry has shared with him. The book deals with subject from working at home vs having a studio, how to handle projects and clients, how to set up your own business, integrity issues etc.
Somethings you will already know, somethings will make your brain shout out a little "ah". I do recommend it.
You can get your copy here